
Crisis & Recovery Coaching for Men
You think you lost what defined you.
Redefining yourself will not happen alone.
For the man going through the worst stretch of his life - the job, the marriage, the body, the direction - Through the Storm is the coaching brand led by a man who lost more than most and came back.
No pitch. No script. Just an honest first conversation.
What keeps you up at night
You're not broken. You're buried.
The thing that defined you is gone. You don't recognize the man left over. You wonder if you're strong enough for the climb back. You are. You just don't have to make it alone.
Learn More- •Lost the job, the career, the title that told you who you were.
- •Marriage ended, or it's ending, and the silence is loud.
- •A loss took someone or something you can't replace.
- •The body you had isn't the one you wake up in anymore.
- •Drinking, scrolling, working, anything to not feel it.
- •You know what you should do. You can't get yourself to do it.

The buffalo move
"Cows run from the storm and get caught in it.
A buffalo turns and runs straight through.
That's the fastest way out the other side."
What we build together
Stop surviving. Start choosing.
Get up tomorrow
A reason to put your feet on the floor again, and a plan for what comes after.
Bury the past
Stop being defined by what was taken. Use it instead of being buried under it.
Move forward
Weekly direction. Real action. Honest accountability from someone who's been there.
The Method
The STORM Path
A repeatable coaching path a man can name, follow, and finish. Built from a recovery actually lived - not read about in a textbook.
See the storm
Name what actually happened and what it took. No softening.
Turn into it
A buffalo runs at the storm - the fastest way out is through. We turn.
Own the ground
Find the one piece of solid footing under you. Build the next step from there.
Reclaim the wheel
Bury what's done. Choose where you go next. On your terms, this time.
Move with men
Walk it with a man who's been there, and a room of men who get it.
Where men come in
The seasons we walk
Crisis Recovery
When the bottom just dropped out. The first 90 days that decide whether you climb or sink.
Walk this →Divorce & Marriage Loss
Rebuild who you are when the marriage that defined you is over. Without burning it all down.
Walk this →Career & Identity Loss
You're not your job. But you don't know that yet. Find the man underneath the title.
Walk this →Addiction & Comeback
From the slow heartbreak of using to the slow rebuild of a life you actually want to be in.
Walk this →
Lived. Not theoretical.
Meet Al Richards.
Al lost his right leg below the knee. Weeks later he lost his wife. Before that he had already lost a 24-year career and walked through addiction.
He had every reason to stay down. Instead, he turned into the storm - and now he walks other men through the same passage he survived.
Less alone
"First time I talked to Al I cried for the first time in two years. He didn't try to fix me. He just told me he'd been there. That's when I knew I could actually do this."
- Coaching client · Salt Lake City
More stories →The AR Podcast
Honest conversations with humans who've been through it.
396+ episodes. Real talk with people who have walked through addiction, divorce, career loss, grief, and crisis — and the experts who help them rebuild. No scripts. No polish.

Run at the storm
You don't have to do this alone.
Book a call with Al. No pitch. Just an honest conversation about what you're going through and what the path forward could look like.
Book a Call with Al

